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DETROIT (April 25, 2006) - Now in its seventh year as the nation's premiere playground basketball event, the AND 1 Mix Tape Tour presented by Mountain Dew returns bigger and better than ever this summer, with a stop at Detroit's Cobo Arena July 20. This year in partnership with AEG LIVE, the AND 1 will bring this live basketball showcase back to cities across the country, including an open run competition for local talent prior to the game. Tickets go on sale at 10 a.m. Saturday, April 29.
Tickets ($23, $33 & $53) go on sale at 10 a.m. Saturday, April 29 and may be purchased at the Joe Louis Arena and Fox Theatre box offices, Hockeytown Authentics in Troy and at all Ticketmaster locations, including Marshall Field's. Tickets may be charged by phone by calling (248) 645-6666 or online at OlympiaEntertainment.com or Ticketmaster.com. For additional information, call (313) 471-6611. The Cobo Arena box office will be open the day of the show only.
The event will consist of an Open Run competition at 4:00 p.m., which is a series of non-stop basketball games during which local talent take to the court to try to earn a spot on the AND 1 Mix Tape Tour roster for the game that evening at Cobo Arena. Participants must be 18 or accompanied by a parent or guardian.
A few lucky players will be selected from the open run to play in the game at Cobo Arena at 7 p.m. that evening. These open run participants will be vying for a place on the 2006 AND 1 Mix Tape Tour, an endorsement contract and may be featured on the fifth season of the EOE television series "Street Ball: The AND 1 Mix Tape Tour presented by Mountain Dew" on ESPN2 this summer.
"We are so proud to have AEG LIVE as our tour partner," said Fusco. "This new partnership will allow AND 1 to bring streetball to an even bigger audience by leveraging AEG's touring and marketing expertise. In conjunction with AEG our Mix Tape games this summer will be hotter and more exciting than ever before."
The AND 1 Mix Tape Tour, a summer-long tour featuring the nation's best playground basketball players, will be in 25 cities from June 3rd through August 25th. The Tour features the newly signed The Air Up There, Silk, Assassin and Bad Santa, as well as living legends Hot Sauce, Main Event, Half Man-Half Amazing, AO, Professor, Spyda and others taking on the best basketball talent each city can bring, with local ballers vying for a spot on the roster and an endorsement deal with AND 1.
"We are very excited to embark on this new partnership," said Shawn Hunter, President, AEG Sports. "We believe that a property like The AND 1 Mix Tape Tour, that so effectively and successfully blends together the worlds of sports and entertainment, will continue to have great growth potential. With AEG's variety of affiliated divisions and assets, this is clearly an event that our organization will continue to invest more and more resources in the coming years."
AND 1's series of basketball videos and DVDs known as the AND 1 Mix Tapes' have attained cult status among hard-core ball players. After more than a year of giving away the mix tapes featuring footage of little known local players paired with new hip-hop music, AND 1 took the show on the road for a three-city test. Now, seven years later, the AND 1 Mix Tape Tour has reached close to 1 million basketball fans and elevated the Mix Tape Tour players to international icons. This summer the tour will hit 25 major cities, each hosting an Open Run, expo area and major game. In every city, Open Run participants will be vying for an endorsement contract and may be featured on the fifth season of "Street Ball: The AND 1 Mix Tape Tour presented by Mountain Dew" on ESPN2 this summer.
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