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Aug 16, 2017

OLYMPIA ENTERTAINMENT ANNOUNCES DETAILS FOR LITTLE CAESARS ARENA PREVIEW WEEK LEADING UP TO GRAND OPENING OF STATE-OF-THE-ART ARENA ON SEPT. 12

Events Scheduled from Sept. 5-10 to Offer First Looks Inside Home of Detroit Red Wings, Detroit Pistons and World-Class Entertainment Events

(DETROIT – August 16, 2017) Olympia Entertainment today announced details surrounding Little Caesars Arena Preview Week. Events and activities will take place from Sept. 5-10 to provide fans, partners and community members chances to see the state-of-the-art home of the Detroit Red Wings, Detroit Pistons and world-class entertainment acts – culminating with the official Grand Opening of Little Caesars Arena on Sept. 12, as Detroit’s-own Kid Rock plays his first of six shows to open the more than 20,000-seat arena.

“It’s thrilling to open our doors and welcome our fans and neighbors to experience this world-class venue for the first time,” said Christopher Ilitch, president and CEO of Ilitch Holdings, Inc. “We can’t wait to share the many engaging, memorable spaces and innovative technologies that will allow Little Caesars Arena to provide one of the greatest fan experiences in all of sports and entertainment.”

As part of Little Caesars Arena’s Preview Week, there are several opportunities to preview the state-of-the-art and innovative centerpiece of The District Detroit:

Tuesday, Sept. 5 – Ribbon Cutting

This ceremonial event signifies the venue’s readiness to open and expresses thanks to the thousands of our community members and others involved in planning, design and construction of Little Caesars Arena. Fans and community members are encouraged to join the ceremonial ribbon cutting by live streaming the historic moment Tuesday, Sept. 5 at 11 a.m. on DistrictDetroit.com.

Friday, Sept. 8 – Charity Premiere: Hard Hats & Helping Hands

This exclusive fundraising event – the first ever at Little Caesars Arena – benefits the work of Ilitch Charities, a 501(c)(3) non-profit organization that invests in our community's future by supporting innovative, collaborative and measurable programs in the areas of community development, human services, education and recreation. Celebrating the culmination of construction at Little Caesars Arena and the positive impact that this world-class facility is already having on our community, Hard Hats & Helping Hands will offer its attendees an unprecedented insider’s look at Little Caesars Arena and exclusive access to unique areas throughout. Attendees will enjoy the spectacular multimedia components of this state-of-the-art arena, a self-guided tour through unique clubs, bars and players-only areas, and more. It’s sure to be a memorable, once-in-a-lifetime event that will help make our community a better place for all. For ticket information, please visit Ticketmaster.com

Saturday, Sept. 9 – Community Sneak Peek

The public is invited to a free tour of the Little Caesars Arena’s Via concourse and enjoy a look into the arena bowl from 2-8 p.m. on Saturday, Sept. 9. The tour will highlight the building’s unique deconstructed design concept, the world’s largest seamless centerhung scoreboard and the Via’s larger-than-life projection screen jewel skin surrounding the arena bowl. To comfortably accommodate community members, attendees will be asked to book a scheduled time slot. Further details on how to obtain free admission will be announced later.

Sunday, Sept. 10 – Hockeytown 5K

The second annual Hockeytown 5K will take participants throughout the city of Detroit, The District Detroit and will conclude on Woodward Ave. outside Little Caesars Arena. Starting at $50, with a portion of the proceeds benefiting the Detroit Red Wings Foundation, registration is now open at DetroitRedWings.com/Hockeytown5K.

In addition to the public events at Little Caesars Arena, Preview Week will also include private tours for Detroit Red Wings and Detroit Pistons season ticket holders, partners and suite holders.   

About Little Caesars Arena
Home to the Detroit Red Wings, Detroit Pistons and other sports and entertainment events, concerts, family shows and community functions, the new Little Caesars Arena will feature a dramatic arena bowl, proximity to the action and great sight lines. Rich with the tradition of the Original Six™ Detroit Red Wings, the Detroit Pistons and Detroit's incredible musical heritage, Little Caesars Arena will also feature state-of-the-art technology and fan amenities.

About The District Detroit
The District Detroit is one of the largest sports and entertainment developments in the country. Located in the heart of Detroit, this 50-block, mixed-use development led by the Ilitch organization unites eight world-class theaters, five neighborhoods and three professional sports venues in one vibrant, walkable destination for people who want to live, work and play in an exciting urban environment. Home to the Detroit Tigers, Detroit Red Wings, Detroit Pistons and Detroit Lions - The District Detroit represents the greatest density of professional sports teams in one downtown core in the country.

About Olympia Entertainment
Olympia Entertainment, a Detroit-based company, is one of the country’s most diverse sports and entertainment companies and the largest organization of its kind in the Midwest. The company operates Detroit’s Little Caesars Arena, owns and operates the Fox Theatre and the intimate City Theatre, along with booking and operating Joe Louis Arena and booking Comerica Park. Olympia Entertainment also handles business operations for the Detroit Red Wings, an Original Six™ member of the National Hockey League and collaborates with the Detroit Tigers baseball franchise and other Ilitch companies.

Other Ilitch companies include: Little Caesars Pizza, Blue Line Foodservice Distribution, the Detroit Red Wings, the Detroit Tigers, Olympia Development of Michigan, Little Caesars Pizza Kit Fundraising Program, Ilitch Holdings, Inc., MotorCity Casino Hotel and Champion Foods.

To learn more about Olympia Entertainment, visit www.OlympiaEntertainment.com. Also follow Olympia on Twitter @OEontheGo and at facebook.com/OfficialOlympiaEntertainment.

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