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Aug 29, 2017

BELFOR PROPERTY RESTORATION EXPANDS COMMITMENT TO HOME STATE OF MICHIGAN AND SIGNS ON AS A LANDMARK PARTNER FOR LITTLE CAESARS ARENA, DETROIT RED WINGS

The world’s largest restoration company supports Detroit’s ongoing renewal through training center naming rights partnership with Olympia Entertainment and The District Detroit

DETROIT – As Little Caesars Arena moves ever closer to its opening, Olympia Entertainment today announced BELFOR Property Restoration has signed on as a Landmark-level partner. As a Landmark partner, BELFOR Property Restoration will have maximum visibility at Little Caesars Arena, through complete partner integration with The Detroit Red Wings and Olympia Entertainment. The multi-year agreement begins with the 2017-18 event season.

BELFOR Property Restoration will be the naming rights partner of the BELFOR Training Center (Red Wings practice facility), which will also be the home to the Little Caesars AAA Hockey club. Established by Mike and Marian Ilitch in 1968, the Little Caesars Amateur Hockey program celebrates its 50th anniversary season in 2017-18 and has provided opportunities for tens of thousands of youngsters to play the great game of hockey over the years. Hundreds have gone on to play in the National Hockey League, universities and top junior leagues throughout North America.  

The partnership also includes exterior signage on the entrance to the Training Center and branding throughout the space. In addition, BELFOR Property Restoration will have an in-ice logo at Little Caesars Arena main center ice.

Birmingham-based BELFOR Property Restoration’s global headquarters has been providing clients 24/7 disaster recovery and emergency property restoration services for more than 70 years. The Little Caesars Arena Landmark sponsorship reflects BELFOR Property Restoration’s continuing commitment to the city in which it was founded.

BELFOR Property Restoration works with insurance companies to get customers back up and running as quickly and efficiently as possible when a home or business suffers from manmade or natural disasters caused by elements such as fire, water, mold or storm damage.

“We are delighted to have BELFOR Property Restoration as a long-term partner,” said Tom Wilson, president and CEO of Olympia Entertainment. “It’s a familiar, family-owned and Detroit-based company success story, much like the Ilitch family and Ilitch companies. We’re proud to have a company so committed to the city associated with Little Caesars Arena.”

BELFOR Property Restoration joins Anheuser-Busch, Comerica Bank, Chevrolet, Coca-Cola, Huntington, Labatt, Meijer and St. Joseph’s Mercy Healthcare as Landmark Partners at the new arena.

“We’re proud to build on our existing relationship with the Ilitch family and Olympia Entertainment through our landmark sponsorship,” said Sheldon Yellen, BELFOR Property Restoration CEO. “Little Caesars Arena is going to be one of the finest arenas in the world, right here in our own backyard. This is a great opportunity to connect with the fans, residents and businesses in Detroit to support the Detroit Red Wings, and the unbelievable entertainment that will come as a result of this amazing building.”

About Olympia Entertainment
Olympia Entertainment, a Detroit-based company, is one of the country’s most diverse sports and entertainment companies and the largest organization of its kind in the Midwest. The company operates Detroit’s Little Caesars Arena, owns and operates the Fox Theatre and the intimate City Theatre, along with booking and operating Joe Louis Arena and booking Comerica Park. Olympia Entertainment also handles business operations for the Detroit Red Wings, an Original Six™ member of the National Hockey League and collaborates with the Detroit Tigers baseball franchise and other Ilitch companies.

Other Ilitch companies include: Little Caesars Pizza, Blue Line Foodservice Distribution, the Detroit Red Wings, the Detroit Tigers, Olympia Development of Michigan, Little Caesars Pizza Kit Fundraising Program, Ilitch Holdings, Inc., MotorCity Casino Hotel and Champion Foods.

To learn more about Olympia Entertainment, visit www.OlympiaEntertainment.com. Also follow Olympia on Twitter @OEontheGo and at facebook.com/OfficialOlympiaEntertainment

About Little Caesars Arena
Home to the Detroit Red Wings, Detroit Pistons and other sports and entertainment events, concerts, family shows and community functions, the new Little Caesars Arena will feature a dramatic arena bowl, proximity to the action and great sight lines. Rich with the tradition of the Original Six™ Detroit Red Wings, the Detroit Pistons and Detroit's incredible musical heritage, Little Caesars Arena will also feature state-of-the-art technology and fan amenities.

About Little Caesars Amateur Hockey
Mike and Marian Ilitch, the founders of Little Caesars Pizza, began sponsorship of amateur hockey in 1968. The Little Caesars AAA Program celebrates its 50th anniversary this season, honoring 72 State Championships, 14 National titles and more than 100 players who have gone on to play in the NHL, along with hundreds in the NCAA, OHL and top junior leagues throughout North America. The Little Caesars Amateur Hockey League was created in 1978 to increase the level of competitive play and provide more opportunities for metro Detroit youth hockey players. Today, the league consists of more than 600 travel and house teams competing for trophies at a variety of levels.  For more information, visit www.LittleCaesarsHockey.com or www.LCAHL.org.

About BELFOR Property Restoration
BELFOR Property Restoration, globally strong yet locally focused, is the premier worldwide disaster restoration company serving 31 countries with more than 300 offices employing 7,400 full-time experienced restoration specialists. Based in Birmingham, MI, BELFOR Property Restoration takes great pride in helping clients return to normal operations after property damage by providing the most extensive network of personnel, equipment, resources and innovative strategies. From water and flood restoration services, fire and smoke recovery, structural damage repair and clean-up to the recovery and restoration of equipment and vital documents, BELFOR Property Restoration has a rapid and proven response in “Restoring More Than Property" for homes, businesses and communities affected by disaster.

For more information, please visit www.belfor.com; “Like” BELFOR Property Restoration on facebook.com/belforgroup; or “follow” @BELFORGroup on Twitter and Instagram. Immediate assistance is available 24/7 on our National Emergency Hotline: 800-800-BELFOR. 

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