Company History

Olympia Entertainment is one of the country’s most diverse sports and entertainment companies and the largest organization of its kind in the Midwest. The company owns and operates Detroit’s historic Fox Theatre and City Theatre. In addition, Olympia Entertainment book events and operates Joe Louis Arena, home of the Detroit Red Wings of the National Hockey League (NHL) and books concert events Comerica Park, home of the Detroit Tigers of Major League Baseball. Olympia Entertainment also handles business operations for the Detroit Red Wings and collaborates with the Detroit Tigers and other companies owned by Michael and/or Marian Ilitch.

As Detroit’s premiere marketer of downtown sports and entertainment, Olympia Entertainment, along with other Ilitch companies, hosts on average 300 events and draws more than 10 million* guests among all venues annually.

Olympia Entertainment’s roots date back to 1927, when the Olympia Stadium was built in downtown Detroit to serve as a live entertainment venue and serve as the home of Detroit’s NHL franchise, named the Detroit Cougars (1926–1930). Nicknamed “The Old Barn,” Olympia Stadium opened on October 26, 1927 and hosted a variety of events including rodeos, concerts ( Elvis Presley and Frank Sinatra to name a couple), boxing matches, presidential addresses, seven Stanley Cup winning Red Wings teams and housed the Detroit Pistons of the National Basketball Association. Olympia Stadium closed its doors in 1979 and was demolished in 1986.

In 1982, Mr. and Mrs. Ilitch purchased the management company for Olympia Stadium, Olympia Stadium Corporation. That same year, Mr. and Mrs. Ilitch purchased the Red Wings. The Olympia Stadium Corporation was finally renamed in 1996 to Olympia Entertainment to reflect the management company’s expanded operations and venues.

In July of 1987, Mr. and Mrs. Ilitch purchased the Fox Theatre and its adjoining office building. After nearly two years of renovations, where 100 percent of the theatre was restored by preserving 80 percent of the original 1928 finish, the Ilitches re-opened the Fox Theatre as the hub of the Foxtown Entertainment District. In 1989, the National Parks Service designated the Fox Theatre as a National Landmark. The Fox Theatre is listed annually among North America’s top-grossing theatres by Pollstar Magazine. The office building became the headquarters for Little Caesars Pizza Enterprises, Inc. in the fall of 1989 and now houses more than 500 employees.

Other Ilitch companies include: Little Caesars Pizza, Ilitch Holdings, Inc., Blue Line Foodservice Distribution, Champion Foods, Little Caesar Pizza Kits Fundraising Program, Olympia Development of Michigan, Uptown Entertainment. Detroit Tigers, Inc., and MotorCity Casino Hotel.

*Source: Detroit Metro Convention and Visitors Bureau

Our Mission Statement

Dedicated to creating memorable sports and entertainment experiences. We achieve this mission through a culture of excellence and innovation, striving to provide superior fan experiences, building upon our traditions, demonstrating leadership in the community and providing value to all stakeholders.

Our Core Values


We are one company, one team collaborating within and outside the company to give the best and striving for a workplace where opportunity, openness, enthusiasm, diversity, teamwork, accountability and a sense of purpose combine to provide a rewarding professional experience.

Sales & Marketing Driven

We have a firm belief that in an effort to drive revenue and profits every colleague, across all levels and verticals of the company, must be sales and marketing focused. 

Guest and Client Focused

We must be consumer centric and recognize interactions are not just transactions but an opportunity to build long-term and loyal guests.  We will work together, building relationships to create ever-greater value for the guests and clients we serve – making memories every day. 


We believe our future success depends on speed and flexibility. We will anticipate and meet the forces of change with power and grace, capitalizing on the many opportunities that arise. We will make course corrections that demonstrate flexibility as well as courage, to keep ourselves aligned with a world in motion. Innovation only comes by looking at challenges and opportunities from new angles and exercising our curiosity.

Commitment to Excellence

We have a commitment to excellence that drives us to develop a sustained passion for the highest quality, continuous improvement and innovation in every aspect of business operations and personal performance that will propel ourselves and the company into a long-term, upward spiral of accomplishment and performance.

“Can-Do” Attitude

We demonstrate individual leadership through a positive approach to every task, a “can-do” spirit, and a restless determination to continually improve upon our personal bests.  We aggressively pursue new business, determined to add value for our guests with a positive attitude.  We utilize our ability to combine strength with speed in responding enthusiastically to every new opportunity and every new challenge.

Fiscally Responsible

We commit to being fiscally responsible recognizing that profits are essential to creating capital for growth, prosperity, opportunity, job satisfaction and job security. We are cost-conscious and act in good faith in all financial matters.

Responsible Citizenship

We conduct our business with the highest standards of ethics, integrity, and “doing what’s right” — thereby protecting our brands, meeting our commitments to stakeholders, acting with an owner mentality, developing our colleagues and helping improve communities where we work and live.